Within the last 60 years or so the pendulum has swung back and forth so many times that what we are left with is simply responding to what we like. Just as trends can be reactions to what has come before, aesthetics do likewise. I won’t go into a full discourse of the style (I am by no means an expert) as art historians, scholars and design geeks can do a much better job of it. ![]() Even though the grid can be cold and limiting, the work is full of expression and represents the culture of the time. At the time it was dynamic and refreshing as well as a clever use of mathematics in conjunction with aesthetics. In the 50’s the international style or Swiss style began to impose an ordered and rational way of organizing information on a page. For that reason, I like using grids as I see it as an opportunity to act as both lawman and outlaw, I can be both the cops and the robbers. I find myself falling somewhere in the middle – there’s an inner geek inside of me that loves to find a clever way to break up space, but there also the anti-establishment side of my personality that likes to break rules and push the boundaries. ![]() ![]() Grids are beloved by some and bemoaned by others – some find the rigid parameters invaluable to harmonious design, others find it limiting and constricting. Grids act as the skeleton or backbone of most design work and are considered integral to the process of balancing aesthetics with information exchange.
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